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01_Everybody.jpg

01_Everybody.jpg

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Everybody always thinks they are right.

We displayed the maxim “Everybody always thinks they are right” in the Scottish cities of Glasgow, Aberdeen, Edinburgh, Inverness, Dundee, and Stirling. Commissioned by the Scottish-government-initiated Six Cities Design Festival, a total of six 33-foot (10-meter) white and angry monkeys were placed, in various positions, on eminent locations smack in the center of each of these cities. Illustrated by Monika Aichele in Germany and built by Sportogo in California, each monkey held a banner containing one word of the sentence, the whole sentiment only completed for a viewer visiting all cities, or through the media.